The automotive industry is a massive economic force, projected to generate trillions of dollars in revenue by 2030. For those passionate about cars and seeking online income opportunities, this thriving market presents a significant avenue: car affiliate programs. But Are There Affiliate Programs For Cars that can truly turn your passion into profit? The answer is a resounding yes. This comprehensive guide explores the landscape of car affiliate programs, highlighting top opportunities and strategies to excel in this niche.
Quick Look: Top Car Affiliate Programs
Looking for the best car affiliate programs right now? Here’s a snapshot of some leading options:
- Highest Commission: EZ Battery Reconditioning (75%)
- Longest Cookie Duration: Valvoline Instant Oil Change (120 days)
- Multiple Payment Options: ClassicCars, EZ Battery Reconditioning, SuncentAuto
- Extensive Marketing Materials: SuncentAuto (Banners, Text Links, Coupons, Sales)
For those ready to dive deeper, we’ve compiled a list of 25 of the best car and automotive affiliate marketing programs available.
| Top Affiliate Programs | Program Name |
|---|---|
| Car affiliate program with the highest commission rates | EZ Battery Reconditioning (75%) |
| Car affiliate program with the longest cookie duration | Valvoline Instant Oil Change (120 days) |
| Car affiliate program with the most payment methods | ClassicCars, EZ Battery Reconditioning, SuncentAuto |
| Car affiliate program with the most promotional materials | SuncentAuto (Banners, text links, coupons, sale offers) |
1. ClassicCars
ClassicCars is a premier online marketplace for enthusiasts looking to buy and sell classic vehicles. They offer various listing packages for sellers, ranging from $99.99 to $349.99, catering to different levels of visibility and features.
Affiliates can partner with ClassicCars through ShareASale and earn a 5% commission on every listing package purchased through their referral links. With a 30-day cookie duration, affiliates have a solid window to earn commissions from referred traffic. To aid in promotion, ClassicCars provides affiliates with a range of advertising materials, including banner and contextual ads.
| – Commission Rate: 5% – Cookie Duration: 30 days – Payment Methods: Check, Direct Deposit, Payoneer, Wire Transfer – Promotional Materials: Banner Display Ads, Contextual Ads |
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2. Edmunds.com
Edmunds.com is a well-known resource for car buyers, offering comprehensive information on new and used vehicles. They feature a wide selection of car types, from electric vehicles (EVs) to sport utility vehicles (SUVs) and trucks, catering to diverse consumer needs.
The Edmunds car affiliate program operates through CJ Affiliate, a leading affiliate network. They offer tiered commission rates based on the type of lead generated, all with a 30-day cookie.
- $3 per Used vehicle lead
- $3.5 per Trade-in lead
- $5 per New car lead
Edmunds provides robust support for their affiliates, including a dedicated affiliate manager to offer guidance and assistance. Affiliates also gain access to a suite of promotional tools, such as banners, widgets, and text links, to facilitate effective marketing campaigns.
| – Commission Rate: $3-5 – Cookie Duration: 30 days – Payment Methods: Check, Payoneer, Direct Deposit – Promotional Materials: Banners, Widgets, Text Links |
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3. Car Supplies Warehouse
Car Supplies Warehouse is a go-to online retailer for high-quality car parts and accessories. They stock an extensive range of products, including car detailing supplies, specialized tools, and paint protection films, appealing to car enthusiasts and professionals alike.
Their car accessories affiliate program is managed through UpPromote, offering a tiered commission structure based on the monthly click volume generated by affiliate links:
- 5% for 0-2,400 clicks/month
- 8% for 2,500-9,999 clicks/month
- 10% for 10,000+ clicks/month
The program features a 60-day cookie duration, ensuring affiliates are credited for sales generated within a substantial timeframe. Car Supplies Warehouse supports its affiliates with marketing assets like banners and logos, and also provides promotional materials for specific collections, available under the Marketing tab for easy access.
| – Commission Rate: 10% – Cookie Duration: 60 days – Payment Methods: PayPal – Promotional Materials: Banners, Logos, Specific Collection Promotions |
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4. EZ Battery Reconditioning
EZ Battery Reconditioning offers a unique and practical solution for car owners looking to save money on battery replacements. Their course provides easy-to-follow instructions for reconditioning old batteries at home, extending their lifespan and reducing waste.
The EZ Battery Reconditioning affiliate program stands out with a generous 75% commission rate, offering affiliates the potential to earn up to $148.5 per sale, including upsells. Affiliates often see earnings exceeding $2 per click to their website, with top performers reaching as high as $4 per click for highly targeted traffic. Participants in their affiliate program receive access to exclusive resources and tools designed to maximize their earning potential.
| – Commission Rate: 75% – Payment Methods: Direct Deposit, Check, Payoneer, Wire Transfer – Promotional Materials: Exclusive Affiliate Resources, Tools |
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5. BuyAutoParts
BuyAutoParts specializes in providing a wide array of replacement parts for various car models. Customers can easily find compatible parts, from AC compressors to steering racks, by specifying their car’s make and year.
The BuyAutoParts affiliate program is managed through CJ Affiliate. They offer a commission rate ranging from 5% to 8% per order. Although the cookie duration is 7 days, their data indicates that 95% of purchases occur within 3 days, minimizing concerns about missed commissions. BuyAutoParts supports affiliates with a dedicated marketing team that provides updated checkout and landing pages, along with a continuous stream of new creative assets to optimize promotional efforts.
| – Commission Rate: 5-8% – Cookie Duration: 7 days – Payment Methods: Check, Payoneer, Direct Deposit – Promotional Materials: Constantly Updated Creatives |
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6. SuncentAuto
SuncentAuto is a rapidly expanding online retailer in the automotive parts sector, known for its extensive selection of high-quality, innovative, and discounted auto equipment.
By joining the SuncentAuto affiliate program via ShareASale, affiliates can earn a competitive commission of 12% to 15% per sale. The program boasts a 60-day cookie duration for tracking referrals. SuncentAuto equips its affiliates with a comprehensive suite of promotional tools, including banners, text links, and coupons. They also frequently offer sales promotions and contests to further incentivize affiliates and boost sales performance.
| – Commission Rate: 12-15% – Cookie Duration: 60 days – Payment Methods: Check, Direct Deposit, Payoneer, Wire Transfer – Promotional Materials: Banners, Text Links, Coupons, Sale Offers |
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7. Lasfit
Lasfit has quickly become a market leader in automotive parts and accessories within a decade. They focus on developing high-quality, custom-fit products designed to enhance vehicle performance and aesthetics.
Their car parts affiliate program is free to join and offers commission rates from 6% to 9%. Affiliates benefit from a 30-day cookie duration. Payments are exclusively processed through PayPal, requiring affiliates to have a PayPal account. Lasfit provides 24-hour technical support on business days to assist affiliates with any promotional issues. They also create custom banners and other creative materials to support and enhance affiliate marketing activities.
| – Commission Rate: 6-9% – Cookie Duration: 30 days – Payment Methods: PayPal – Promotional Materials: Custom Banners, Creatives |
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8. Thinkcar
Thinkcar is renowned for its Thinkdiag series, which includes advanced diagnostic tools like Thinkdiag and Thinkdiag 2. These devices offer real-time data monitoring and comprehensive car health tracking, appealing to both professional mechanics and car enthusiasts.
The Thinkcar affiliate program offers a substantial 20% commission on each sale. With an average order value of $150, affiliates can earn approximately $30 per successful order. The program includes a 60-day cookie duration for tracking and crediting referrals. Affiliates gain access to a user-friendly dashboard for performance tracking and earnings management. Thinkcar also provides promotional materials and dedicated support to help affiliates succeed.
| – Commission Rate: 20% – Cookie Duration: 60 days – Payment Methods: Check, Direct Deposit, Payoneer, Wire Transfer |
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Join Affiliate Program Now
9. Valvoline Instant Oil Change
Valvoline Instant Oil Change has been a trusted name in the automotive service industry for over 150 years, with more than 1,800 locations. They are known for providing fast, full-service oil changes in about 15 minutes at a cost that is often less than half of dealership prices.
The Valvoline Instant Oil Change affiliate program is available through CJ Affiliate. They utilize a tiered commission structure based on the type of promotional redemption:
- 3% per Active Promotional Redemption
- 4% per Inactive Promotional Redemption
- 7% per New Promotional Redemption
Affiliates benefit from a long 120-day cookie duration. Valvoline Instant Oil Change also provides a variety of coupons and promotional codes to assist affiliates in their marketing efforts.
| – Commission Rate: 3-7% – Cookie Duration: 120 days – Payment Methods: Check, Payoneer, Direct Deposit – Promotional Materials: Coupons, Promotional Codes |
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10. KIA Accessories Store
Kia Accessories Store is a leading dealer of genuine KIA accessories in the United States. All products come with a limited warranty honored at KIA and Hyundai dealerships across the US and Canada, assuring quality and customer satisfaction.
Affiliates in this program earn a 10% commission rate on every sale generated through their affiliate links. With an average order value of $120, this translates to approximately $12 per order. The program offers a 60-day cookie duration. Affiliates are supported by a marketing team from global outlets, providing promotional resources like banners and logos, and handling affiliate support needs.
| – Commission Rate: 10% – Cookie Duration: 60 days – Payment Methods: Check, Direct Deposit, Payoneer, Wire Transfer – Promotional Materials: Banners, Logos |
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Join Affiliate Program Now
11. Autobarn
- Commission Rate: 8%
- Cookie Duration: 10 days
Autobarn is a major automotive retailer in Australia with a vast network of over 111 stores, including department, discount, and service locations nationwide. They offer a wide range of automotive products, from electronics to car accessories.
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12. Keller Heart
- Commission Rate: 5%
- Cookie Duration: 30 days
Keller Heart has been a supplier of high-quality oils and lubricants for heavy-duty trucks for over 80 years. They also provide emergency services for urgent oil supply needs on the road.
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13. Zest Rental Car
- Commission Rate: 6-10%
- Cookie Duration: 60 days
Zest Rental Car offers a tiered commission structure up to 10%, based on the number of rentals generated monthly through affiliate links. They have served over 140,000 car rental customers since their inception.
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14. Maxpeedingrods
- Commission Rate: 8%
- Cookie Duration: 60 days
Maxpeedingrods Fuel is a trusted brand among auto champions and offers high-quality car and motorcycle engines suitable for luxury vehicles like BMW and Audi.
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15. Priority Tire
- Commission Rate: 7%
- Cookie Duration: 30 days
Priority Tire is known for providing exceptional quality tires at competitive prices, allowing customers to save significantly on tire purchases.
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16. Eastwood
- Commission Rate: 5%
- Cookie Duration: 30 days
Eastwood offers over 4,000 products designed to solve various car repair and maintenance challenges, catering to classic car and hot rod enthusiasts with specialized supplements and advice.
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17. SimpleTire
- Commission Rate: 5%
- Cookie Duration: 14 days
SimpleTire provides access to an extensive inventory of over 55 million tires from 300 brands globally, creating a network of manufacturers, retailers, and partners to simplify tire shopping for consumers.
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18. AutoPartsWay
- Commission Rate: 5%
- Cookie Duration: Not mentioned
AutoPartsWay delivers a broad selection of car parts across Canada, offering top-quality auto parts at very competitive prices.
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19. Avis
- Commission Rate: 4%
- Cookie Duration: Not mentioned
Avis provides a user-friendly online platform for car rentals, featuring attractive discounts and a diverse fleet including electric, luxury, and truck models.
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20. DriveDen
- Commission Rate: 3%
- Cookie Duration: Not mentioned
DriveDen has grown into a leading independent retailer specializing in both custom and universal car accessories, emphasizing innovation and speed in finding the right products for customers.
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21. Yita Motor
- Commission Rate: 7-12%
- Cookie Duration: Not mentioned
Yita Motor is a B2C e-commerce company known for developing and selling high-quality motor products, distinguished by its independent innovation and supply chain management.
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22. Edel&Stark
- Commission Rate: 15%
- Cookie Duration: Not mentioned
Edel&Stark specializes in renting luxury and sports cars exclusively to professional partners, featuring a high-end fleet including brands like Rolls Royce, Lamborghini, BMW, and Bugatti.
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23. Driverra
- Commission Rate: Up to 50%
- Cookie Duration: Not mentioned
Driverra leverages a large community to facilitate the selling of luxury cars valued over $100,000, including luxury sedans, exotic vehicles, and high-end SUVs.
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24. Chemical Guy
- Commission Rate: 10%
- Cookie Duration: Not mentioned
Chemical Guys is a global leader in the car detailing and car care industry, focusing on chemicals, accessories, buffing pads, and machines.
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25. No Limit Diesel
- Commission Rate: $15
- Cookie Duration: Not mentioned
No Limit Diesel is the go-to source for SCT Performance Tuners, offering top deals and authorized products for performance enhancement.
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Optimizing Affiliate Marketing for Car and Automotive Brands
Car and automotive affiliate programs are a highly effective method for brands to acquire customers cost-efficiently. This approach allows businesses to reward affiliates specifically for successful sales, effectively managing marketing expenditures while simultaneously expanding their customer reach.
UpPromote, recognized as a top-rated affiliate software on Shopify, streamlines the management of these crucial partnerships. Trusted by over 115 brands, UpPromote simplifies program administration, facilitates affiliate network growth, and incentivizes affiliates to drive sales performance.
Launch your car and automotive affiliate program with UpPromote today to harness the power of affiliate marketing.
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Leveraging Automotive Influencers
Automotive influencers wield considerable influence over consumer purchasing decisions. Collaborating with these influencers is a strategic move to promote your car brand effectively.
Numerous avenues exist for partnering with influencers to showcase your products. For example, if an influencer is already a user of your cars or parts, you can propose content collaborations that highlight your brand. Offering exclusive discount codes for purchases made through the influencer’s links can further incentivize engagement.
Additionally, consider engaging with car reviewers on platforms like YouTube to feature your brand in their content. Opportunities could include inviting them to car launches, providing test drive experiences, or arranging visits to manufacturing facilities. Encourage detailed product reviews that emphasize the key selling points of your offerings.
Implementing Tiered Commission Structures
Tiered commission models are highly effective in motivating affiliates to increase referrals. For brands focused on sales growth, this strategy is particularly beneficial.
By offering higher commission rates at higher performance tiers, affiliates are encouraged to invest more effort in promoting your products, thereby improving the likelihood of increased sales.
Take Zest Car Rental as an example. Their five-tier commission system rewards affiliates with up to 10% commission based on rental volume, providing a compelling incentive for higher performance.
For businesses with budget constraints, implementing tiered commissions during peak travel seasons can be especially strategic. Holidays often bring increased tourism, making it an ideal time to promote car rental services. Incentivizing affiliates to target tourists can significantly boost customer acquisition during these periods.
Affiliate management systems like UpPromote simplify the creation and management of tiered commission structures, automating commission adjustments as affiliates reach new performance levels. This eliminates the need for manual commission management, streamlining operations and ensuring accurate payouts.
To replicate Zest Car Rental’s five-tier structure in UpPromote, you would set up five distinct programs with commission rates of 6%, 7%, 8%, 9%, and 10%. This setup begins in the UpPromote dashboard under Programs > Add program.
Once the programs are created, the next step is to configure the commission tiers. In the same dashboard, navigate to Auto-tier commission. Define “Total referral quantity” as the condition for tier advancement. Then, establish five tiers that correspond to the five programs previously created, linking commission levels to performance milestones.
Offering Exclusive Affiliate Discounts
Providing exclusive discounts through affiliates can significantly enhance purchase likelihood among their audience, driving sales for your store.
Discount coupons are a powerful tool for attracting customers. Research from Statista indicates that online shoppers frequently spend several minutes searching for digital deals.
While discounts are effective, strategic allocation is crucial, especially with budget limitations. It’s important to determine the most effective approach for distributing discounts.
A recommended strategy is to offer exclusive discounts to top-performing affiliates, as they are key drivers of sales. Incentives like coupon codes can motivate these affiliates to further enhance their marketing efforts. Alternatively, consider collaborating with high-profile influencers if budget allows. Influencers with large followings can expose your products to a vast audience, and combining their influence with exclusive discounts can significantly boost conversion rates.
Developing Comprehensive Content Kits
Providing affiliates with complete content kits is essential for enabling professional and consistent brand promotion. Brands, possessing in-depth product knowledge, are ideally positioned to create marketing materials that effectively highlight key features and benefits.
Valuable resources to include in content kits are:
- High-resolution images of vehicles, accessories, or service offerings
- Short videos demonstrating vehicle features or maintenance tips
- Pre-written product descriptions and key selling points
- Customizable banners for websites, blogs, and social media channels
These marketing materials can be easily uploaded and managed within affiliate software platforms like UpPromote. UpPromote supports uploading various media types, allowing for categorized or individual uploads, ensuring affiliates have immediate access to all necessary promotional resources.
Conclusion
Car affiliate programs present substantial benefits for both automotive businesses and affiliates. Affiliates earn commissions on successful referrals, while brands expand their market reach, enhance brand recognition, and achieve significant sales growth.
UpPromote stands out as a comprehensive affiliate solution designed to facilitate successful program management. It provides robust, real-time tracking of sales and referrals, along with valuable analytics to refine and optimize marketing campaigns.
Explore UpPromote’s scalable pricing plans to find a solution that fits businesses of all sizes and scales.
Ellie Tran
Ellie Tran is an experienced SEO content writer specializing in eCommerce, with three years in the field. As part of the UpPromote team, Ellie is dedicated to helping Shopify merchants succeed through insightful content and actionable strategies. She continually expands her expertise in SEO and content marketing to deliver valuable content. Beyond her professional life, Ellie enjoys baking and traveling to new destinations.
