Stellantis, a leading global automaker, is driving change beyond just manufacturing vehicles. Through the Stellantis Car Program, the company is deeply committed to enriching lives by enhancing mobility for everyone. This commitment is powerfully illustrated through their “Live Forward” campaign, showcasing inspiring stories of individuals who embody determination, resilience, and passion, overcoming challenges with the help of Stellantis vehicles.
The “Live Forward” stories highlight individuals like Aaron “Wheelz” Fotheringham, a remarkable wheelchair motocross rider, and Kanya Sesser, aPara surfer and model. These athletes exemplify the spirit of the Stellantis program, demonstrating how adapted vehicles and a relentless attitude can break down barriers and enable individuals to live life to the fullest.
Aaron “Wheelz” Fotheringham’s story is one of unwavering determination. Seen expertly maneuvering his wheelchair with hand controls in a RAM truck, he states, “I am determined.” This isn’t just a statement; it’s a lived reality. Stellantis vehicles, adapted with innovative technology, provide the means for Aaron to pursue his passions without limitation. The RAM logo prominently featured in the scene underscores Stellantis’ dedication to building vehicles that cater to diverse needs.
Kanya Sesser’s journey embodies resilience and self-definition. Driving an Alfa Romeo Giulia, she declares, “I refuse to let others define what I can or cannot do.” Her choice of vehicle, a stylish and performance-oriented Alfa Romeo, challenges conventional perceptions of accessible vehicles. Stellantis, through its diverse brand portfolio, ensures that individuals with mobility challenges have access to a range of vehicles that match their personal style and preferences, not just basic transportation.
The campaign powerfully emphasizes key values: passion, adaptation, and overcoming obstacles. We see both Aaron and Kanya pushing their limits in the skatepark, performing incredible feats. Aaron executes a wheelchair flip, while Kanya performs a handstand on her skateboard. These visuals are interwoven with quick shots of Stellantis vehicles – the Alfa Romeo logo, the RAM truck grill, the tailgate opening – connecting these moments of triumph directly to the enabling power of the Stellantis car program.
The narrative culminates in a powerful message: “Success is a choice.” Both athletes choose to “look forward, move forward, and live forward.” This proactive approach to life, facilitated by enhanced mobility, is at the heart of the Stellantis Driveability initiative. The final scene of Aaron and Kanya exchanging a high-five and handshake in front of a RAM Truck and Alfa Romeo Giulia symbolizes collaboration, empowerment, and the unified mission of Stellantis to enrich lives through enhanced mobility.
The Stellantis car program, encompassing brands like Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, RAM, and Mopar, is more than just vehicle modification. It’s a commitment to inclusivity, innovation, and empowering individuals to “Live Forward,” regardless of physical challenges. Discover more about Stellantis Driveability and how they are enhancing lives through enhanced mobility at stellantisdriveability.com.
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